Friday, March 27, 2026 | 7:30 a.m. - 12 p.m.
This half day program is designed to provide useful information relevant to the day-to-day business of Ophthalmology
for Administrators, Managers, Supervisors, and other Non-Clinical Front Desk Staff.
Registration, Breakfast, and Exhibits
Reputation, Reach, Results: Why Doctors Need Strategic Public Relations and Social Media
London Faust, MBA
Financial Management Tips
Sara Rapuano, MBA
Break • Exhibits
From Risk to Resilience: A Systems Approach to Mitigating Ophthalmology Practice Exposures
Michelle Pineda, OMIC
Practice Management 2026
Ravi Goel, MD
Transforming Healthcare Administration with AI
Martin T. Focazio
Adjournment
Martin Focazio is an independent consultant, serial entrepreneur and CEO of Coherent Ways, a company dedicated to designing services where technology serves people at the entire service experience - everything your customers see and do online and in the real world.
When digital products - apps, web sites, smart devices - are expected to perform in physical environments—hospitals, homes, public offices, senior living spaces—they require a more careful kind of design. He provides advisory and management services to companies seeking to improve business performance through the use of AI and digital products, incorporating design that accounts for space, place, time, and of course, people and technology.

Bellevue Communications Group
London Faust is a Senior Account Executive and Digital Media Manager for Bellevue Communications Group in Philadelphia, where she helps brands and businesses like Wills Eye Hospital to maximize their social media presence through strategy development, content creation and management, and tactical analysis, and manages their reputations by providing public relations services such as media training, media relations, and crisis communications support.
London holds a master’s degree in business administration, a bachelor’s degree in strategic communication, and a certificate in digital marketing from Temple University. She serves as Chair of the Board of Directors for Families Forward Philadelphia, the city’s largest emergency shelter for families experiencing homelessness, and is a Past President of the Philadelphia Public Relations Association (PPRA), one of the oldest and largest private public relations associations in the country.

Ravi D. Goel, MD is a board-certified comprehensive ophthalmologist with Regional Eye Associates in Cherry Hill, New Jersey. He is Past Chair of the AMA Young Physicians Section, Founding Director of the Ophthalmology Business Summit, and Board of Directors, American Academy of Ophthalmic Executives (AAOE), and Senior Secretary of Ophthalmic Practice and Board of Trustees, American Academy of Ophthalmology. Dr. Goel is a frequent recipient of Top Doc Awards from South Jersey Magazine, SJ Magazine, and NJ Top Docs.
Dr. Goel received his medical degree from the University of Medicine and Dentistry of New Jersey and completed his residency in ophthalmology at Greater Baltimore Medical Center.

Michelle Pineda is a Risk Manager who joined OMIC in January 2014. She holds a Master’s Degree in Business Administration (MBA) from St. Mary’s College in Moraga, CA and a Bachelor of Arts (BA) in English Literature from California State University, East Bay. Michelle has over 20 years in professional liability Claims, Sales and Risk Management.

As an RCM Consultant and an SVP of RCM Services at Eye Health America, Sara leads the financial performance and operations of more than 150 eye care physicians across the Southeast. With over 30 years of experience in the ophthalmology industry, she has developed a deep expertise in revenue cycle optimization, practice management, and EHR systems, especially NextGen. Her mission is to help eye care providers deliver the highest quality of care to their patients, while ensuring their financial sustainability and growth.
Sara has an MBA in finance from the Wharton School, University of Pennsylvania. She values collaboration, innovation, and integrity, and strives to foster a culture of excellence and accountability.


